You ship COD orders the buyer no longer wants — because nobody asked them to confirm.
Why WhatsApp works in India
Indian buyers read WhatsApp far more than email. A short confirmation message before dispatch tells you the buyer is real, reachable and still wants the product. Verification by OTP or WhatsApp is reported to cut RTO by a third or more [1].
Messages every D2C store should send
- Order + address confirmation with one-tap Confirm / Edit.
- Shipping updates — shipped, out for delivery, delivered.
- Delivery OTP reminder on the day of delivery.
- Abandoned-cart reminders with a gentle nudge.
- Offers and launches to past buyers who opted in.
How RakshaSetu Connect helps
RakshaSetu Connect sends every one of these automatically on WhatsApp, with SMS and email as backup, in your brand name. Unconfirmed COD orders are held, wrong addresses are fixed by the buyer before pickup, and every message is tracked in your dashboard.
Start free — ₹0 a month →Frequently asked questions
Is WhatsApp order confirmation allowed?
Yes, using the WhatsApp Business API with approved templates and buyer opt-in.
What if the buyer does not reply?
Orders without confirmation can be held or followed up by SMS or a call before you decide to ship.
Sources
- [1] Shipmozo — COD fraud in Indian e-commerce
Figures are industry estimates from the sources above and vary by category and business.