Seller guides
Fix what's hurting your D2C store.
Practical, India-first guides on RTO, COD, checkout, shipping, returns and trust — and how RakshaSetu solves each one.
RTO & CODHow to Reduce RTO for COD Orders in India: A 2026 Playbook for D2C BrandsCOD orders in India return to origin 20–35% of the time. Here is a practical, step-by-step playbook to cut RTO on your D2C store without switching off COD.Read guide →RTO & CODHow to Stop Fake COD Orders on Shopify, WooCommerce and Your Own WebsiteFake and prank COD orders waste shipping, stock and ad spend. Learn the warning signs and the checks that stop fake COD orders before you ship.Read guide →RTO & CODThe Real Cost of RTO: How Much Are Returns Costing Your D2C Brand?One RTO can cost ₹400–550 once you add two-way shipping, packaging, damaged stock and wasted ad spend. See the full breakdown and calculate your monthly loss.Read guide →PaymentsCOD Remittance Delays: How D2C Sellers Can Stop Waiting 7–15 Days for Their MoneyCOD remittance cycles of 7–15 days lock up working capital for Indian D2C brands. Learn why it happens and how to get paid the same day.Read guide →CheckoutWhy Only 1–2 in 100 Visitors Buy From Indian D2C Sites — and How to Fix CheckoutOnly 1–2 of every 100 visitors complete a purchase on Indian D2C websites. Here is where buyers drop off at checkout and the fixes that recover them.Read guide →TrustHow a New D2C Brand Can Win Buyer Trust (When Shoppers Prefer Amazon and Flipkart)Indian shoppers hesitate to buy from unknown websites. Learn the trust signals that make first-time buyers comfortable ordering from your D2C store.Read guide →ReturnsAutomate Returns, Exchanges and Refunds for Your D2C Store (Without a Support Team)Returns cost Indian D2C brands ₹150–350 each and hours of manual work. See how to automate returns, exchanges and refunds and keep more of the sale.Read guide →ShippingHow to Cut D2C Shipping Costs: No Monthly Plans, No Wallet RechargeMonthly shipping plans, wallet top-ups and weight disputes add up. Learn how Indian D2C sellers can lower shipping costs per order.Read guide →AssuranceFake "Not Received" Claims: How D2C Sellers Can Fight Buyer DisputesBuyers sometimes claim a delivered parcel never arrived or the wrong item came. Learn how proof of delivery and dispute handling protect your D2C store.Read guide →MessagingWhatsApp COD Order Confirmation: The Simplest Way to Cut RTOConfirming COD orders on WhatsApp before dispatch removes fake and impulse orders. Here is how to set up WhatsApp order confirmation, updates and cart recovery.Read guide →