Buyers find you on Instagram, like the product — then leave to search for it on a marketplace they already trust.
Why trust is the hidden conversion killer
In the Instamojo Trust Survey, over 50% of consumers said an insecure or unrecognisable payment platform made them drop off, 66% said poor reviews drove them away, and buyers pointed to a clear About page, business address and team details as signs of a genuine brand [1]. With fake websites and scams in the news, first-time buyers are cautious.
Trust signals that matter to Indian buyers
- A verified business identity: GST, company registration and a real address.
- Reviews and a visible delivery and returns record.
- A secure, familiar checkout and payment page.
- Clear delivery dates and an easy returns policy.
- A way to reach a real person on WhatsApp or phone.
How RakshaSetu builds trust for you
RakshaSetu Verified checks your business once — documents, physical location and digital presence — and gives you an RS ID, a certificate and a public verified page. Buyers see the verified badge, your delivery record and return policy right inside checkout, so they buy from you instead of searching elsewhere. RakshaSetu Assurance adds payment protection and dispute handling to every order.
Start free — ₹0 a month →Frequently asked questions
How can buyers check if an online store is genuine?
They can look for a verified business identity, a real address, reviews and a secure checkout. A RakshaSetu Verified badge links to a public page with these details.
Does a trust badge really increase sales?
Trust signals at checkout reduce hesitation for first-time buyers, which is where most new D2C brands lose sales.
Sources
Figures are industry estimates from the sources above and vary by category and business.